MIT Sloan Executive Education programs are designed for senior executives and high-potential managers from around the world. MIT Sloan's non-degree executive education programs hold a unique position in the highly competitive market for corporate training. Our vision is to be the school of choice for developing leadership talent in companies strategically driven by innovation, emerging technologies, entrepreneurship, and global reach.

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MIT Sloan Executive Education Online

Design thinking is a powerful approach to new product development that begins with understanding unmet customer needs. It’s a human-centered design process that approache ... [+]

Design thinking is a powerful approach to new product development that begins with understanding unmet customer needs. It’s a human-centered design process that approaches problem-solving with understanding the user needs. Design thinking encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation has been seen to improve substantially.

Design-driven companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have outperformed the S&P 500 over the past 10 years by an accumulated 211% in what's called the Design Value Index—a portfolio of 16 publicly traded companies that integrate design thinking into corporate strategy. According to a 2016 report from the Design Management Institute, this marks the third consecutive year the index has shown an excess of 200% over the S&P 500.... [-]

USA Cambridge
February 2019
Full-time
3 months
Online
Read more in English