First Level Academic Master in Digital Communication
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Key Information
Select location
Campus location
Rome, Italy
Languages
Italian
Study format
Distance Learning
Duration
1500 hours
Pace
Part time
Tuition fees
EUR 4,800 / per year
Application deadline
Request info
Earliest start date
Request info
Introduction
The I Level Academic Master in "Digital Communication" intends to provide the necessary skills to cover the role of Digital Marketing Manager, a figure capable of proposing and developing digital strategies, coordinating all digital marketing activities, with particular attention to the relationship with customers.
Traditional communication paradigms have been challenged by the continuous change generated by digital technologies. Businesses and professionals have to cope with a proliferation of social media and digital platforms, the multiplication of content producers and information sources.
Quality, content innovation, storytelling skills are the determining factors for responding to the demand for engagement and storytelling by brands.
To be successful, it is necessary to know how to create suitable and personalized communication strategies for the new media and to carefully develop the relationship with all the stakeholders of the media system. The wealth of opportunities offered by digital platforms makes it possible to make contents more and more impactful, however using the correct communicative, textual and visual languages.
The internship is a real job learning opportunity and will be guaranteed to all students. At the end of the internship and the final exam, students will receive the Master's diploma during the closing ceremony.
Title Released
At the conclusion of the 1st level academic Master's degree, the Istituto Pantheon Design & Technology will issue the Certificate of Achievement of the 1st level academic Master's Degree in "DIGITAL COMMUNICATION".
Internship
At the end of the course, the internship and job placement office of the Pantheon Design & Technology Institute will activate a training internship at one of the partner companies. The period of insertion in the company represents a valid tool to facilitate entry into the world of work: an opportunity to learn, be known and be appreciated through company practice.
Admissions
Curriculum
Duration of the master
Thursday - Friday: 2.00pm - 6.00pm
Saturday: All Day
- 240 hours of theoretical courses (192 in the classroom – 48 online)
- 800 hours of self-study
- 460 hours of internship in the company
Course program
Module 01. Net marketing and creative writing
- Internet marketing applications
- Social Media Marketing
- Unconventional marketing
- SEO/SEM
- Copywriting
- How to structure a start-up (theoretical hints on implementation steps)
Module 02. Fundamentals of cultural marketing
- Strategic marketing: segmentation and positioning.
- Operational marketing: secondary and ancillary services, price, distribution and communication.
- Marketing information systems
- Planning and control
- Communication channels
Module 03. Computer Graphics
- Visual Design Theory
- Design principles
- Raster and vector images
- Image formats
- Images for the web
- Color profile and resolution
- The different formats (jpg,gif,png)
- Grids and layouts
- Use of colors
- Coordinated image
- photoshop/illustrator
Module 04. Graphic Design
- Integrated graphic design and creation for different channels (online and offline)
- InDesign
- How to present an idea
- Layout and presentation
Module 05. Website restyling (UX & UI Design)
- Hints of UX & UI
- Personas and User Journeys
- Wireframing
- Prototyping
Module 06. Layout and visualization techniques
- Information architecture
- Home page – Branding and Objectives
- Images for the web
- Creating a draft layout, domains, hosting and database
- What is a cms: WordPress, installation and configuration
- Building a personal portfolio
- Adobe InDesign: make a project presentation
Module 07. Web Design
- Domain & Hosting
- Browsers
- Development tools
- HTML
- css
- cms
- WordPress
- Final project
Module 08. Social and Web Ads (Paid Media)
- Ad management platforms
- Meta business manager
- Google ads
Program Outcome
At the end of the Level I Academic Master's Degree in Digital Communication, each student will have acquired the necessary skills to cover the role of Digital Marketing Manager, a figure capable of proposing and developing digital strategies, coordinating all digital marketing activities, with particular attention to the relationship with customers.
Scholarships and Funding
Intesa Sanpaolo
Our students can count on financial support designed by Intesa Sanpaolo to allow them to expand their skills.
"per Merito" is a loan that any student residing in Italy can obtain on the sole condition that they are up to date with the chosen course of study and do not require any guarantee. It allows you to pay for tuition fees, the purchase of teaching material, accommodation costs and everything necessary to face your study path with peace of mind. The rate is fixed and defined at the time of the request.
All interest is paid by Intesa Sanpaolo to the Fund for Impact, the fund created for categories with difficulty accessing credit.
*Advertising message for Intesa Sanpaolo promotional purposes
"per Merito" is a credit product dedicated to students who attend universities in Italy and abroad, or post-diploma training institutions. For the contractual conditions, consult the Information Sheets available at branches and on the Bank's website. The granting of the loan is subject to the approval of Intesa Sanpaolo SpA
BNL BNP Paribas
BNL loan Futuriamo
The loan to support the investment in your future
Thanks to the collaboration with BNL BNP Paribas, all our students will be able to apply for the BNL Futuriamo loan to support the investment for training with Istituto Pantheon Design & Technology.
The BNL FUTURIAMO loan allows you to meet the economic commitment necessary to face the course of study, financing the expenses relating to tuition fees, the purchase of textbooks, accommodation for non-residents and the purchase of a PC or a tablet.
For more information, visit the BNL Futuriamo page. To find out more or to request a loan, simply click on «Get Called Back» and fill out the form with your details to be called back by a BNL Consultant and make an appointment at the nearest BNL branch.
The loan is managed entirely by BNL BNP Paribas. The granting of the loan is subject to the approval of the Bank. Advertising message for promotional purposes. For all information and contractual and economic conditions, refer to the Transparency documentation on the BNL.it website