Master Management in International Marketing (MA)
IU International University of Applied Sciences – Online
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
12 - 24 months
Pace
Full time, Part time
Tuition fees
EUR 2,400 / per year *
Application deadline
Request info
Earliest start date
Request info
* Price starts from, includes up to 67% discount on tuition fees. For a personalized offer contact the University.
Introduction
Your door to the business world
Looking to win the job of your dreams in Marketing? You might have outstanding technical marketing expertise but the thing to really sets you apart from other candidates could be a master's degree in management and International Marketing. In such a creative, inspiring, and diverse field, it pays to demonstrate your business knowledge and your ability to manage people, time, and projects.
The IU Master’s in International Marketing Management can help you do just that and give you firm skills in leadership and communication.
Why IU?
- Germany’s largest University: With over 100,000 students from more than 153 countries
- Digital, Flexible, 100% online: IU offers outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online classes and exams 24/7.
- Fully Accredited Degree: All IU's degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
- Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
- International Focus, Practical Orientation: 94% of their graduates have a job within six months of graduation.
- Scholarships available: Depending on your situation, motivation, and background, IU offers scholarships that can reduce your tuition fees by up to 67%.
A short overview of your study
- Degree: Master of Arts (MA)
- Credits: 60 ECTS
- Start of study: Anytime (no fixed start date or enrolment deadlines)
- Study duration: Different time models are available
- Study model: Online study including online exams 24/7
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Career Opportunities
Career Relevance
As a marketing expert, you can analyze brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities, and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company.
Explore your options
The huge corporate demand for globally-oriented executives and IU’s excellent reputation in academia and industry gives IU graduates huge leverage for a successful career, whether in their country of origin, in Germany, or one of 25 Schengen countries covered by a post-study work permit.
Admissions
Curriculum
A Master in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.
- You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
- You will actively work on your soft skills such as communication skills and intercultural awareness.
- You will expand your knowledge in marketing and sales-related issues with a focus on international business management.
- Using practice-oriented concepts, you will obtain skills in planning, implementation, and control as well as international market launch and cultivation strategies.
1st semester | 2nd semester |
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Rankings
Accreditations, Rankings, and Memberships
AccreditationIU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. | |
Cambridge Assessment International Education / High School Diploma A-LevelsIU is the first online university partner of Cambridge International's high school diploma A-Levels. Students now have a chance to earn a high school diploma while studying for a bachelor’s degree – with no additional cost. The A-Levels is a unique 12-month course with a 150-hour workload, which you take alongside your bachelor courses. The A-Levels concludes with an exam that can be retaken an infinite number of times. | |
Awards and RankingsIU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germany’s largest university ranking by CHE. Recently IU’s online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage. | |
MembershipsIU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Global Recognition and Academic Partners
Global RecognitionAs IU is recognised by WES Canada and U.S., their degrees can be converted into points according to local academic standards in the Canadian Immigration Point System and American Immigration Assessment Scheme. In April 2023, IU became the first German university to be a member of the Association of Indian Universities (AIU), the only public authority in India that ascertains foreign institutions. This means that their on-campus programmes are recognised by employers across India and other Commonwealth Nations. |
Academic PartnersThrough partnerships with academic institutions from all around the world, IU offers a more affordable way for students to study and live abroad. The IU Study Abroad Alliance lets students start a degree online at IU and complete it at a partner university in the US, Canada, Australia or Europe, where career opportunities are aplenty. |
Program Tuition Fee
Scholarships and Funding
Online Scholarship Initiative: Save up to 67%!
Get your European degree from the largest universities for online studies in Germany — without sacrificing your job or family commitments!
With over 20 years of experience and over 100,000 worldwide students, IU offers scholarships from 25% up to 67%.
Distance learning at IU International University of Applied Sciences offers students the opportunity to develop on a personal and professional level and advance their careers through flexible, practice-oriented study.
You can start your education whenever you want - studies and exams are available to you 24/7.
(Be aware that IU scholarships are not available to students from Germany, Austria, and Switzerland)
Make the first step: