Master Digital Marketing (MA)
IU International University of Applied Sciences – Online
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
24 - 48 months
Pace
Full time, Part time
Tuition fees
EUR 1,936 / per year *
Application deadline
Request info
Earliest start date
Request info
* the price displayed shows extended regular tuition fees including graduation fee, and scholarship
Introduction
It's all about winning over your target audience, regardless of which channel you choose. With this 120 ECTS Master's degree, you will expand your skills and explore results-driven marketing mainstays, such as performance marketing and digital analytics. Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you build a multi-channel, holistic approach to online marketing. Enhance your marketing toolbox by specialising in areas that match your passion through elective courses.
Why IU?
- Germany’s largest University: With over 100,000 students from more than 153 countries
- Digital, Flexible, 100% online: IU offers outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online classes and exams 24/7.
- Fully Accredited Degree: All IU's degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
- Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
- International Focus, Practical Orientation: 94% of their graduates have a job within six months of graduation.
- Scholarships available: Depending on your situation, motivation, and background, IU offers scholarships that can reduce your tuition fees by up to 67%.
A short overview of your study
- Degree: Master of Arts (MA)
- Credits: 120 ECTS
- Start of study: Anytime (no fixed start date or enrolment deadlines)
- Study duration: Different time models are available.
- Study model: Online study including online exams 24/7
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Career Opportunities
Once you’ve completed your studies in the Digital Marketing Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position. Some of the jobs you could pursue include Online Marketing Manager, Head of
Online Marketing and Performance Marketing Specialist, among others.
You will be able to work in jobs such as:
- Digital Marketing Manager
- Head of Digital Marketing
- Performance Marketing Specialist
Admissions
Curriculum
Be it on the web, via mobile, social media or e-mail – our Master’s degree programme in Digital Marketing covers all you need to know about winning over your target audience, regardless of channel. Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion.
1st Semester | 2nd Semester |
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3rd Semester | 4th Semester |
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Choose one elective from
“Electives A” list:
- Data-Driven Marketing and Controlling
- E-Commerce
- Mobile Marketing
- Salesforce Consultant Specialization
- SEA and Social Media Marketing
Choose one elective from
“Electives B” list:
- Artificial Intelligence
- Big Data Applications
- Business Analyst
- Communication and Public Relations
- Community management and Online Communication
- Consumer Behaviour and Digital Business Models
- Data-Driven Marketing and Controlling
- Data Science and Analytics
- E-Commerce
- Growth Hacking and Conversion Rate Optimization
- Innovation and Entrepreneurship
- Mobile Marketing
- Neuromarketing
- Process Management with Scrum
- Product Development and Design Thinking
- Project Management with Prince2
- Sales, Pricing and Brand Management
- Salesforce Developer Specialization
- Salesforce Sales Specialization
- SEA and Socia Media Marketing
- Social Media Campaigns and StorytellingSocial Media Creation
Rankings
Accreditations, Rankings, and Memberships
AccreditationIU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. | |
Cambridge Assessment International Education / High School Diploma A-LevelsIU is the first online university partner of Cambridge International's high school diploma A-Levels. Students now have a chance to earn a high school diploma while studying for a bachelor’s degree – with no additional cost. The A-Levels is a unique 12-month course with a 150-hour workload, which you take alongside your bachelor courses. The A-Levels concludes with an exam that can be retaken an infinite number of times. | |
Awards and RankingsIU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germany’s largest university ranking by CHE. Recently IU’s online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage. | |
MembershipsIU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Global Recognition and Academic Partners
Global RecognitionAs IU is recognised by WES Canada and U.S., their degrees can be converted into points according to local academic standards in the Canadian Immigration Point System and American Immigration Assessment Scheme. In April 2023, IU became the first German university to be a member of the Association of Indian Universities (AIU), the only public authority in India that ascertains foreign institutions. This means that their on-campus programmes are recognised by employers across India and other Commonwealth Nations. |
Academic PartnersThrough partnerships with academic institutions from all around the world, IU offers a more affordable way for students to study and live abroad. The IU Study Abroad Alliance lets students start a degree online at IU and complete it at a partner university in the US, Canada, Australia or Europe, where career opportunities are aplenty. |
Program Tuition Fee
Scholarships and Funding
Online Scholarship Initiative: Save up to 67%!
Get your European degree from the largest universities for online studies in Germany — without sacrificing your job or family commitments!
With over 20 years of experience and over 100,000 worldwide students, IU offers scholarships from 25% up to 67%.
Distance learning at IU International University of Applied Sciences offers students the opportunity to develop on a personal and professional level and advance their careers through flexible, practice-oriented study.
You can start your education whenever you want - studies and exams are available to you 24/7.
(Be aware that IU scholarships are not available to students from Germany, Austria, and Switzerland)
Make the first step: