Bachelor of Science in Modern Marketing
Hodges University
Key Information
Campus location
Fort Myers, USA
Languages
English
Study format
Distance Learning
Duration
40 months
Pace
Full time, Part time
Tuition fees
USD 595 / per credit *
Application deadline
Request info
Earliest start date
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* programs begin every other month; we request applications 30 days before you plan to begin coursework
Scholarships
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Introduction
Modern Training in the High-Demand Field of Marketing
- Hodges’ Modern Marketing program provides you with marketing and digital design training, combined with a solid business fundamental curriculum designed to prepare you for rewarding marketing positions.
- Learn about the practical application of research-based marketing theory combined with extensive creative and digital design skill development.
- Gain skill development in building brand awareness, strengthening customer loyalty across multiple platforms and communication channels such as TV, radio, print, digital, SEO, and e-commerce.
- Readies students with training in how to develop and manage social media content.
- Gain access to marketing research databases and learn how to interpret research data.
- Familiarize yourself with skills geo-fencing, socio-demographics, psychographics, and other essential online marketing tools.
- An ideal degree for creative, analytical, collaborative, deadline-oriented, high-energy individuals.
- Students participate in either an internship or a capstone project that demonstrates their marketing skills prior to graduation.
Why Hodges U Marketing Program?
- Get both the digital design and marketing skills needed to help you gain a competitive edge in the marketplace.
- Receive hands-on training intended to help students develop a competitive edge in high-level marketing skills.
- Engage in a well-rounded degree program focused on helping students understand what motivates buyers. This understanding translates into skills like boosting customer engagement, increasing the bottom line, influencing purchasing behavior, promoting goods/services, and driving organizational performance.
- Readies students with the education needed to work in a wide range of industries such as Education, Technology, Healthcare, Business, Environmental, Sports, Finance, Legal, and more.
- Johnson School of Business has been named a Top Business School in Florida.
- Hodges is accredited by the International Accreditation Council for Business Education (IACBE).
- Hodges Among 2019 Best Online Bachelor’s Degrees in Florida.
- Hodges was named in the Top 15 Online Bachelor’s in Graphic Design for 2020.
Facilities
Gallery
Career Opportunities
Hottest Jobs:
- Account Executive
- Advertising or Promotion Manager
- Marketing Manager
- Market Research Analyst
- Media Planner
- Production Manager
Program Tuition Fee
Student Testimonials
Rankings
- Great Business Schools: Online Business Degree Opportunities in Florida
- Military Times: Best for Vets: Colleges 2020 and 2021
- Top Management Degrees: A Guide To Online Colleges In Florida
- The Guide to Online Schools: 2020 Best Online Colleges in Florida
Admissions
Curriculum
Area I: Modern Marketing and Branding Component
- Introduction to Financial Accounting
- Introduction to Managerial Accounting
- Business Law
- E-Commerce
- Communication, Culture, and Community
- Introduction to Business
- Graphic Design I
- Web Design I
- Web Design II
- Multi-page Design
- Designing with Type
- Advertising Design
- Principles of Marketing
- Principles of Management
- Variables in Managing Diversity and Inclusion
- Leadership, Development, and Supervision
- Organizational Applications of Social Media and Collaborative Technologies
- Consumer Behavior
- Marketing Capstone
- Marketing Research
- Marketing Strategy
- Pricing Strategy
- Product Development and Branding
- Services Marketing
Total Modern Marketing and Branding Component: 72
Area II: General Education Component
- English Composition I
- English Composition II
- Statistics
- Macroeconomics
- Microeconomics
- Computer Applications
- General Education Humanities
- General Education Elective (Recommend: MAT1033 or MGF1106)
- General Education Elective (Recommend: SLS1103)
- General Education Elective
Total General Education Component: 30
Area III: Elective Component
- Elective
Total Elective Component: 9