Marketing Management (Free Online Course With Diploma)
Alison Free Online Learning
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
6 - 10 hours
Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
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* free online course
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
This is a free online course with a certificate. Interested? Simply click the button and start today.
This Free Online Course Includes:
- 6-10 Hours of Learning
- CPD Accreditation
- Final Assessment
Alison Certificates
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world.
Your Alison Certificate is:
- Ideal for sharing with potential employers
- Include it in your CV, professional social media profiles, and job applications.
- An indication of your commitment to continuously learn, upskill & achieve high results.
- An incentive for you to continue empowering yourself through lifelong learning.
Alison offers 3 types of Diplomas for completed Diploma courses:
- Digital Certificate: a downloadable Certificate in PDF format immediately available to you when you complete your purchase.
- Certificate: a physical version of your officially branded and security-marked Certificate, posted to you with free shipping.
- Framed Certificate: a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with free shipping.
Scholarships and Funding
Curriculum
Market researchers help capture important marketing insights, which then inform crucial decisions made by marketing managers. This course will give you an understanding of the process of marketing research and core marketing concepts. You will learn how the marketing of services differs from the marketing of goods. You will also learn about the theory behind modern marketing and how it has evolved over the years.
As you progress through the course, you will learn the limitations and criticisms of marketing theory, the important features of competitor analysis, the marketing decision problem, the marketing research problem, and the exploratory research methods and techniques. Soon, you will be able to analyze a company's marketing strategy and become familiar with the PESTEL framework, SWOT Analysis, and the marketing information system. You will also know what is involved in the competitive analysis as well as the components of a marketing information system.
By taking this free online marketing course, everything from developing marketing strategies to analyzing customers will be taught to you clearly and simply. You will learn about crucial marketing management and market research tools, and give your marketing skills a significant boost. So, if you are a marketing professional or a student who wants to have a career in the world of marketing, check out this course and upskill today!
Module 1
Introduction To Marketing
In this module, you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practices.
Module 2
Marketing In The Modern World
In this module, you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.
Module 3
Competitor Analysis Introduction
In this module, you will learn about the important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.
Module 4
PESTEL Framework And Competitive Analysis
In this module, you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.
Module 5
Diploma in Marketing Management - First Assessment
You must score 80% or more to pass this assessment.
Module 6
The Marketing Information System
In this module, you will learn about the marketing information system and its importance for marketing decision-makers. You will learn about the essential components that make up a marketing information system.
Module 7
Marketing Research
In this module, you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.
Module 8
Marketing Research II
In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.
Module 9
Sampling Methods
In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.
Module 10
Data Analysis
In this module, you will learn about the process of data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and its use in marketing research. You will learn about different methods of data analysis.
Module 11
Diploma in Marketing Management - Second Assessment
You must score 80% or more to pass this assessment.
Module 12
Course assessment
Program Outcome
What You Will Learn In This Free Course
- Define the process and function of marketing
- Explain the key marketing concepts
- Contrast and compare how the marketing of services differs from the marketing of goods
- Discuss how marketing theory has evolved
- Recognize the limitations and criticisms of marketing theory
- Discuss important features of competitor analysis
- Identify the objectives of marketing
- Describe ways to analyse a company's marketing strategy
- Discuss different marketing strategies
- List examples of exploratory research methods and techniques
Complete This CPD Accredited Course & Get Your Certificate!
Certify Your Skills
A CPD-accredited Alison Diploma/Certificate certifies the skills you’ve learned.
Stand Out From The Crowd
Add your Alison Certification to your resume and stay ahead of the competition.
Advance in Your Career
Share your Alison Certification with potential employers to show off your skills and capabilities.
Career Opportunities
Careers related to this course:
- Marketing Analyst
- Digital Marketer
- Chief Marketing Officer
- Market Research Analyst
- Marketing Specialist
- Marketing Manager
- Digital Marketing Specialist
- Social Media Manager
- Advertising Executive
- Advertising Manager