Copywriting for Conversions: How to Write Persuasive Content (Free Online Course With Certificate)
Alison Free Online Learning
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
1 - 3 hour
Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
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* free online course
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
This free online conversion copywriting course will teach you how to write highly persuasive content. Do you sell products, and services, or promote affiliate offers? If so, copywriting is probably the most important skill you will ever learn. You will study how to use the power of words to capture attention, generate interest, create desire, and most importantly, get the results you want. Take this course today and learn copywriting fast!
This is a free online course with a certificate. Interested? Simply click the button and start today.
This Free Online Course Includes:
- 1.5-3 Hours of Learning
- CPD Accreditation
- Final Assessment
Alison Certificates
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world.
Your Alison Certificate is:
- Ideal for sharing with potential employers
- Include it in your CV, professional social media profiles, and job applications.
- An indication of your commitment to continuously learn, upskill & achieve high results.
- An incentive for you to continue empowering yourself through lifelong learning.
Alison offers 3 types of Diplomas for completed Diploma courses:
- Digital Certificate: a downloadable Certificate in PDF format immediately available to you when you complete your purchase.
- Certificate: a physical version of your officially branded and security-marked Certificate, posted to you with free shipping.
- Framed Certificate: a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with free shipping.
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Curriculum
Learn how to make your website content, blog posts, or social media pages stand out from the competition for all the right reasons by writing attention-grabbing and persuasive content using a conversion copywriter. The online world is crowded with entrepreneurs looking for a way to start a new venture or grow an existing one. To succeed, we need to understand how to use words effectively.
Many website owners spend hours and hours on the design of their site but fail to understand that even the most attractive website design in the world will not convert visitors into buyers. Sure, design matters, but people buy mostly as a result of what is being said and how you say it. In other words, what is written?
This persuasive content writing course explains what copywriting is, and how to use it to relate to the reader, paint pictures in the reader's mind, and lead the reader towards taking the desired action. The desired action could be a purchase, it could be subscribing to an email list, it could be filling in a form, or it could simply clicking a link. Whatever your goals are. Whether it's more sales, more subscribers, or more appointments, using the right words can make a huge difference to your results.
Module 1
Introduction to Copywriting
In this module, you will learn what to expect from the course, get to know a bit about your instructor, and gain an understanding of exactly what copywriting is and why it's such a valuable skill to develop.
Module 2
Writing Irresistible Headlines
In this module, you will learn to write headlines that grab attention. This is the first step to creating content that converts. If the headline of the content is attention-grabbing, the reader is much more likely to continue reading. If the headline is bland and boring, the reader is much less likely to continue. Therefore, the headline is often the deciding factor as to whether or not the reader actually reads the content!
Module 3
Writing Content that Sells
In this module, you will learn how to write content that sells. In other words, content that helps to convert a reader, into a buyer. You will also learn about the different types of content. Some content is not created only for the purpose of informing and educating, whereas other content is created specifically for the purpose of selling something. Find out why your website, blog, or social media pages need both 'selling' and 'non-selling' content.
Module 4
Crafting Persuasive Reviews
This module focuses on promoting affiliate products or services through reviews on your website or blog. Writing a well-structured is a great way of pre-selling a product or service. Done correctly, a review can get the reader 75% of the way towards a positive buying decision.
Module 5
Copywriting for Service Providers
In general, service providers are notoriously bad at 'selling' their services. But it's a competitive world out there and if you have a service to offer, it pays to know how to craft your website and social media content for the best results. This module is all about that. It's all about how to make your service stand out from the competition through the use of copywriting.
Module 6
Copywriting for Lead Generation Pages
A conversion is not always a sale. Sometimes the conversion we want is a lead, an email subscriber. This module breaks down a successful lead generation page and looks at the headline and the copy on the page. Learn what makes this page so successful.
Module 7
Copywriting for e-Commerce Stores
Module 8
Course assessment
Program Outcome
What You Will Learn In This Free Course
- Explain how to write headlines that grab attention
- Outline how to create content that converts more readers into buyers
- Discuss the value of crafting powerful pre-selling content for affiliate offers
- Outline how to write persuasive product or service reviews
- Discuss the value-creating original selling propositions
- Explain how to develop high-converting lead-generation pages
- Discuss the use of e-Commerce product descriptions that convert into sales
Complete This CPD Accredited Course & Get Your Certificate!
Certify Your Skills
A CPD-accredited Alison Diploma/Certificate certifies the skills you’ve learned.
Stand Out From The Crowd
Add your Alison Certification to your resume and stay ahead of the competition.
Advance in Your Career
Share your Alison Certification with potential employers to show off your skills and capabilities.
Career Opportunities
Careers related to this course:
- Copywriter
- Advertising Copywriter
- Content Writer