Online Certificate in Digital Marketing & Communications
University of California, Irvine - Division of Continuing Education
Key Information
Campus location
USA Online, USA
Languages
English
Study format
Distance Learning
Duration
6 months
Pace
Part time
Tuition fees
USD 2,850 / per course *
Application deadline
Request info
Earliest start date
Request info
* average cost
Introduction
Overview
The Digital Marketing & Communications certificate program provides training for job opportunities in the marketing, communications, and product management fields. Combining skills in research, writing, design, and analytics, professionals in this industry help drive business decisions and lead strategic marketing planning.
The driving forces of job growth in the digital marketing field are the waves of technological advancements in personal and mobile computing. Further development in the areas of artificial intelligence and augmented/virtual reality will create new opportunities for businesses to connect with customers and influence behavior. This program will provide students with the managerial and organizational skills to refine key messaging and position brands and products for optimum success now and in the future.
Program Benefits
- Learn to manage integrated marketing & communications strategies for achieving organizational goals and objectives
- Analyze digital marketing channels and tactics for various business models
- Develop a product management plan for bringing a new product or service to market
- Apply quantitative data analytics to goal setting and forecasting
- Identify the power of differentiation in brand management
Ideal Students
Who Should Attend
This certificate program is designed for marketing, communication, and product management professionals who would like to positively influence business strategy and create relevant marketing and communications plans for their organizations. The curriculum is also suited for students aspiring to enter this growing field and offers a foundational overview of how to launch and manage digital marketing campaigns on a number of platforms.
English Language Requirements
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