The only official Master in Neuromarketing 100% online
The Official Master in Neuromarketing of UNIR prepares you to innovate in the marketing and advertising strategies of brands, from the study of the emotional and sensory processes that lead the consumer to make a purchase.
The objective of the Master is to teach the student the knowledge, techniques and main tools of Neurosciences so that they can apply them in their marketing and sales strategies: in the design of new products and services, in the improvement of the customer experience, in the generation of consumer drivers in decision-making or in the strategic definition of prices.
The Master has a virtual space that takes you into the reality of Neuromarketing and neuro-qualitative technological tools such as the Implicit Association Test (TAI), Eye Tracking, Facial Coding or Electroencephalography (EEG). In the Master, in addition, professionals, companies and leading associations in the Neuromarketing sector such as KANTAR, The Sensory Lab, Neurologyca or Bitbrain collaborate.goalsNeurosciences and marketing, a binomial increasingly required by companies to know in depth the needs, preferences and motivations of consumers. After completing the online Master in Neuromarketing you will be able to:Identify consumer needs with neuromarketing techniques and give them effective responses.
Apply the various supports, tools and channels used in neuroscience.
Interpret research results for use in the field of marketing and advertising.
Define more successful marketing, advertising, communication and business strategies.
Advise people, companies or organizations in the use of techniques commonly used in neuromarketing.
Communicate the conclusions of the investigations, in a clear and concise way, both specialized and non-specialized.General informationDuration: 1 academic year
Face-to-face exams: at the end of each semester
ECTS credits: 60
Methodology: 100% online education
Live Online Classes
Personal TutorCurriculumFirst quarterScientific Bases of Neuromarketing (6 ETCS)
Neuroscience and Biometrics Techniques for Marketing (6 ETCS)
Neuroscience and Marketing (6 ETCS)
Sensory and Experiential Marketing (6 ECTS)
Applied neuromarketing (6 ETCS)Second termThe Consumer and their Behavior (6 ETCS)
Professional Deontology in Neuromarketing (6 ETCS)
Master's Thesis (12 ETCS)Optative subjectsNeurosciences Applied to Business (6 ETCS)
Statistics Applied to Neuromarketing (6 ETCS)
Neuromarketing and New Technologies (6 ETCS)
Optional External Internships (6 ETCS)MethodologyLive online classes
We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.
UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.
In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.
At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.
The tutors offer personalized attention by constantly monitoring each student.Solve doubts about academic procedures, procedures or specific doubts about subjects.
Helps with study planning to make better use of time.
Recommend which didactic resources of the platform to use in each case.
He is involved with the students' studies to help them pass each subject.Evaluation system
To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
Final face-to-face examination.
Master's ThesisProfessional outingsThe UNIR Master's Degree in Neuromarketing offers the student numerous professional possibilities in qualified and responsible positions. Many are emerging professions that demand a specialist profile in Neuromarketing of which there are still few professionals in the market, which represents a great opportunity for our students. We highlight, among others:Marketing departments of the companies.
Communication departments of the companies.
Business Intelligence departments of companies (Market Research, Market Research, Customer Insight)
Business Intelligence Companies (Market Research, Market Research, Customer Insight)
Neuromarketing laboratories and service providers
Training of new generations (Universities and Business School).