Learn the most innovative techniques to develop and implement strategic electoral marketing and communication plans
This Official Master prepares you to function in various areas of the political environment, acquiring a versatile profile that will allow you to act as spokesperson, director of media relations, chief of staff, press or protocol, and image and communication advisor.
You will learn to set objectives by analyzing political and institutional change and electoral behavior models, as well as providing the appropriate marketing solutions.
This Master provides you with the necessary knowledge to study electoral behavior and direct the marketing of a political party or candidate. It also teaches you to coordinate and plan electoral campaigns and to master essential tools such as social networks, neuromarketing or data segmentation.goalsDesign a strategy for the construction of the political brand that incorporates the use of new media and different visual supports.
Take advantage of 2.0 tools and manage correctly in the digital environment to improve the management of politics on the internet and social networks .
Know and develop the most appropriate political marketing actions in each case to promote an institution, a political party or a candidate.
Analyze electoral behavior and extract consequences for the management of communication and political marketing .
Interpret the data resulting from the main qualitative research methods (in-depth interviews and focus groups) and quantitative (surveys, descriptive, bivariate and multivariate analysis).
Apply the best tools and strategies to manage the image of any institution, political party or candidate to improve its reputation .
Manage and respond to a crisis situation .
Deepen the concepts of soft power, globalization, cyber activists and pressure groups .
Interpret the peculiarities of each of the most common communication situations in the political sphere: press conferences, speeches, interviews and debates and apply the most appropriate resources in each of them.
Organize and manage events both in the institutional, political and electoral spheres.General informationDuration: 1 academic year
Face-to-face exams: at the end of each semester
ECTS credits: 60
Methodology: 100% online education
Live Online Classes
Personal TutorCurriculumFirst quarterAnalysis of the Actors and the Context of Communication and Political Marketing (6 ECTS)
Research Methodologies Applied to Communication and Political Marketing (6 ECTS)
Communication, Rhetoric and Leadership Techniques Applied to Politics (6 ECTS)
Political Marketing Tools (6 ECTS)
Institutional and Government Communication and Marketing (6 ECTS)Second termPolitical and Electoral Communication and Marketing (6 ECTS)
Consultancy in Communication and Political Marketing (6 ECTS)
External Internships (6 ECTS)
Final Master's Project (12 ECTS)MethodologyLive online classes
We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.
UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.
In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.
At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.
The tutors offer personalized attention by constantly monitoring each student.Solve doubts about academic procedures, procedures or specific doubts about subjects.
Helps with study planning to make better use of time.
Recommend which didactic resources of the platform to use in each case.
He is involved with the students' studies to help them pass each subject.Evaluation system
To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
Final face-to-face examination.
Master's ThesisProfessional outingsThe Master's Degree in Communication and Political Marketing prepares you to develop your career as:Spokesman
Director of media relations
Chief of staff
Image and communication consultant
Public opinion research analysts
Marketing and political communication consultantIn the following professional fields:Public institutions and administrations, such as town halls, public companies, councils, regional governments, state institutions
Political parties and other organizations such as, in particular, NGOs or unions
Consulting and political advisory firms
Political communication and marketing agencies