Master's Degree in Commercial Management and Marketing
IMF Smart Education
Key Information
Campus location
Online Spain
Languages
Spanish
Study format
Distance Learning
Duration
24 months
Pace
Full time
Tuition fees
EUR 756 / per year *
Application deadline
Request info
Earliest start date
Sep 2024
* Base Price: €7,560
Scholarships
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Introduction
The profession of Commercial and Marketing Director in an organization requires mastery of general management skills, but also of specific ones, adapted to the particular dynamics of the commercial area and the functioning of the markets. These skills must be accompanied by a strategic perspective of management work, which will invariably be projected on the business and marketing planning processes. On the other hand, this managerial function is closely linked to market research, without whose information no commercial or marketing decision-making can be considered.
The commercial management must also master all distribution, marketing and sales operations, as well as customer and account management techniques that are shaping the new models of commercial organization.
Last but not least, today's Marketing department requires a deep and up-to-date knowledge of marketing and commercialization in digital environments, without which its work would be simply ineffective.
Why Study at the IMF Institute of Business Sciences?
An Innovative Center With Solid Roots
The IMF Institute of Business Sciences is a university center created in 2013 by the promoting action of the IMF Group, dedicated to online training, and from whose experience and trajectory it draws. The IMF Institute of Business Sciences has as its hallmark the constant revision of its teaching methodologies with the aim of achieving at all times the most perfect adaptation of its studies to the changing reality of a fully digitized student body.
An Official Higher Education Institution
The Administration of the Autonomous Community of Madrid legally recognized the center in 2014, and the Spanish Ministry of Education proceeded to register it as an official university center in the Register of Universities, Centers and Degrees of Spain with the number 28053812. The Institute of Business Sciences IMF is legally authorized to teach all its official studies in the on-line or remote modality.
A Reference University
Academically, the IMF Institute of Business Sciences is attached to the Camilo José Cela University, one of the youngest universities in Spain, created in 2000 by the prestigious SEK Educational Institution, whose academic proposal is based on three pillars: interdisciplinarity, innovation and internationality. The UCJC Villafranca del Castillo campus is one of the best in the university system, both for its facilities and for the beauty of its landscape.
Career Opportunities
The Commerce and marketing sector is continually adapting to changes. Now, more than ever, startups have realized that without a good marketing professional advising them, they will not achieve their goal. We are facing a sector that continues to expand its demand for new professionals.
At the end of our master's degree you will be qualified to practice as:
- Director of the Commercial Department.
- Director of the Marketing Department.
- Sales manager.
- Product Manager / Product Manager.
- Head of Media and Public Relations.
- Key Ac Manager.
- Head of Marketing Studies.
- Marketing analyst.
- Head of Market Research.
- Commercial Technician and MKT.
- Direct Marketing Expert.
- Trade Marketing Manager.
- Online Marketing Specialist.
- Community Manager and Social Media.
- Social Media Manager
- Consultant in Marketing and Advertising Agencies.
Program Outcome
- Learn the fundamental tools in distribution: business models, distribution policies, commercial channels, sales techniques and other levers to achieve strategic differentiation in the field of commercial distribution.
- Learn to design the company's Commercial Plan, proposing strategies and actions aimed at achieving the planned objectives, using the appropriate marketing channels for each type of product. Know the competencies and management skills to design and lead optimal commercial organizations in companies: selection, management and supervision of networks and commercial teams.
- Delve into the importance of Marketing as a driving force of commercial activity, learning to properly use the variables of the marketing mix to introduce your products and services to the market.
- Delve into the new digital communication environment, and commercial communication tools, in order to define advertising and promotional actions in accordance with the planned commercial objectives.
- Know the challenges of e-business by exploring new forms of online consumption and purchasing, learning to design e-commerce projects and business opportunities and commercial exchanges in the digital environment.
- Prepare and manage the budget of the Commercial Area, providing the pursued objectives with the necessary resources to achieve them.