Master in Marketing and Digital Communication
IMF Smart Education
Key Information
Select location
Campus location
Online Spain
Languages
Spanish
Study format
Distance Learning
Duration
24 months
Pace
Full time
Tuition fees
EUR 640 / per year *
Application deadline
Request info
Earliest start date
Apr 2024
* online final price | Online Base Price - €8,500 | Online with classes Final price - €9,500 | Online with classes Base Price - €3,990 | In person Final price - €7,520 | Base Price - €16,000
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Only 52% of companies in the main sectors of the economy have a high digital competence index (Digital Economy and Societies Index 2021), but more than 86% see it as necessary to specialize in the digital area. The world of Digital Marketing has just begun to take off. In the coming years, companies that do not have digital services will disappear and, therefore, the digital marketing expert will be a fundamental part of their success. It is estimated that it will be the profession that offers the most jobs.
The areas of training in this field are multidisciplinary and include both knowledge
general information on digital marketing as well as specific profiles.
The profiles will be addressed in the master's degree:
• Digital marketing technicians such as SEO, SEM or web analytics.
• Strategic such as the generation of e-commerce, relational marketing and business environments.
digital communication
• Creative as in creativity in digital media, Social media or Advertising media.
To respond to this demand, the proposed degree addresses, with a strategic and practical approach, general content and specialized subjects in all critical areas of digital marketing.
The master's degree will always be accompanied by expert professors in the field. They are both teachers and professionals of the subject they teach, so that you can have an updated vision of what is happening in the business world.
Master in Marketing and Digital Communication
- You will access the Employment and Internship Exchange, being able to hire the Guaranteed Internship option
- Double Degree: IMF Smart Education + UCAV
- The professors are active experts from the best companies in the sector
- Prepares you to get the Official Google Ads Certification
- Includes case studies from Harvard Business School
- Add a Booster to your program to hyper-specialize. Choose from more than 16 specialties
Program Outcome
- Know the keys to the digital environment and acquire digital communication skills to propose accurate digital marketing strategies based on current market demand.
- Experiment with the digital marketing tools that are required in the market.
- Understand and know how to develop good positioning of our websites in search engines through knowledge and learning of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
- Know the strategic process of Social Media as well as the tactics in each of the most important networks.
- Know how to manage a client and their digital needs, as well as establish the criteria to improve their websites, social networks or APPs.
- Explore new forms of consumption strategically by learning to design e-commerce and business projects in the digital environment.
Admissions
Career Opportunities
The experience acquired in the different positions and responsibilities that a Master in Marketing and Digital Communication can take on are the best training in the career of a future managerial position.
This master's degree facilitates the professional development of our students and the improvement of their employability.
Upon finishing the Master in Marketing and Digital Communication you will be able to perform the functions of:
- Expert in SEO and SEM.
- Community Manager
- Strategic and digital marketing consultant.
- SEO / SEM consultant.
- Social media manager
- Director of Digital Communication.
- Digital Manager
- Director of eCommerce.
- SEO Manager
- Expert in email marketing.
- Business Intelligence Marketing
- Digital Planner.
- Marketing Trafficker.
- Web Analyst.
Scholarships and Funding
Accreditations
Ideal Students
- Marketing and Advertising professionals who wish to multiply their digital skills based on current market demands.
- Entrepreneurs and SME managers who need to know how the different areas of Digital Marketing can help them when it comes to boosting their results and optimizing their negotiations with suppliers.
- Communication and Marketing Professionals who want to complete their training with specific content in Digital Communication.
- Any professional who wants to reorient their professional career by learning the new disciplines that Digital Marketing makes available to them.
Curriculum
Master designed by a committee of experts made up of doctors and active professionals from leading companies in the field of Marketing and Digital Communication. Their experience guarantees the suitability of the studies and the skills acquired, whether for entering the world of work or for professional improvement in the sector.
Digital communication environments
- Evolution of digital communication
- Online advertising
- Organic and paid positioning
- Social networks and their impact on digital marketing
- E-mail marketing as strategy development
- Electronic commerce, e-commerce and business viability
- UX and the importance of mobile
- Potential and target clients in the digital environment
- Study of the competition and the online market
- Digital media plans
Content Marketing
- Introduction to content marketing
- Marketing storytelling
- Content creation: CMS and corporate blogs
- Content marketing in RRSS, virality and video marketing
- Virtual reality: advergaming and metaverses
- From copyright to creative commons: internet content, copyright, co-creation and wikis
- Inbound marketing and newsletters
Advertising media and digital creativity
- Media and digital advertising channels
- Digital graphic advertising
- The persuasive speech
- Affiliate Marketing
SEO and Web Analytics
- Search Engine Operation
- SEO principles: Google algorithms
- Competition and SEO strategies
- Technical on-page SEO: web structure and audit tools
- SEO on page content: keyword research
- Off-page SEO: link building and authority
- Web Analytics
SEM: Search engine advertising
- . Basic concepts: search engine marketing and Google campaigns
- Google Ads I: Search Network Campaigns
- Google Ads II: display campaigns
- Google shopping and video campaigns
- Metrics, KPIs and reports
Social Media - Community Management
- The social media ecosystem
- Community management
- Main social networks
- Video platforms and other social apps
- Communication strategy in social media
- Influencer marketing
Relationship marketing and email marketing
- Relationship Marketing Fundamentals
- Customer management in the digital environment: CRM software and APIs
- E-mail marketing
- Marketing automation and Salesforce and HubSpot tools
- Growth hacking, the boldest marketing
- Corporate reputation and crisis management
E-commerce: management and marketing plan
- From idea to planning: strategy
- Marketing plan: first phase
- Start-up: e-commerce
- Start-up: legal aspects, prices and payment gateways
- Marketing plan: launch
- Logistics, marketplaces, internationalization and dropshipping
Mobile marketing and User Experience
- Mobile marketing
- Mobile marketing strategies
- Principles of usability and user experience
- User-centered design
Master's Thesis: Media Plan
The purpose of the Master's Thesis (TFM) is to individually evaluate the advanced knowledge and general skills of the degree acquired by the student through the completion of an original work, project, report or study.
For the student, it is also an unbeatable opportunity to apply the knowledge acquired by recreating the environment and conditions of the real work context.
Video masterclasses
In addition, you will have access at no added cost to audiovisual sessions on cutting-edge topics that are constantly updated such as:
- The keys to growth hacking.
- Semrush: Analyze your competition on the internet.
- Eyetracking: The magic of creating 100% effective websites, etc.
- 3 secrets to multiply engagement on your social networks.
- Personal brand and networking on Linkedin.
- Marketing Automation.
- Linkedin Marketing Solutions.
- Introduction to agile methodologies.
- Artificial Intelligence and Chatbots.
- The Quality Score in Google Ads.
- Marketing with influencers.
- The keys to virality.
- The keys to mobile creativity.
- Areas of digital marketing.
- The evolution of the web and the consumer on the Internet.
- Google ranking.
- Fundamental aspects of web analytics.
- Video streaming that works.
Agile Methodologies Course: Scrum Master
- What is Scrum and how to apply it
- The Scrum Framework
- Self-organized teams
- The role of clients and stakeholders
- Agile product and project management
- Development and continuous integration
- How to evolve towards an agile organization
Digital Transformation
- Economy, customers, digital products and services
- Globalization and digital markets
- Traditional company and digital transformation
- Emerging technologies and digital transformation
- Digital enterprise architecture and business intelligence
Practical cases according to the Harvard Business Publishing case method
In addition to the content available on the platform, the student will be able to participate voluntarily in Cases 0. This new type of cases has been developed by IMF in collaboration with the best companies in the digital sector, to allow the student to propose strategies and search solutions to real professional problems. The cases have a “contest” format in which the best work is chosen from those presented by the participants.