The Master in Image Advice and Political Consulting of the International Center for Government and Political Marketing, CIGMAP, of the Universidad Camilo José Cela is an international postgraduate degree of the highest quality with academic stays in several countries in Europe and America that will allow you to learn together with students and faculty from multiple countries and will provide you with a comprehensive view of politics.
Our innovative academic program will provide you with an in-depth knowledge of the key issues and the latest trends in Marketing, Communication and Political Consulting and will open up many opportunities for you to develop your professional future in this exciting field.
Outstanding international leaders, including several former presidents, former ministers and other illustrious politicians from multiple countries and ideologies, as well as outstanding consulting professionals and prominent professors and academics form the faculty of the Master's Degree in Image Consulting and Political Consulting at the Universidad Camilo José Cela .
Take advantage of this opportunity and train with the most recognized program in Spanish in Communication, Consulting and Political Marketing.
Universidad Camilo José Cela","author_url":"","source":""}" />International awardsThe Latin American Association of Political Consultants awarded the Master the award for "Educational Contribution" in 2018.
The Washington Academy of Political Arts and Sciences has awarded on three occasions (2014, 2015 and 2017) the Napolitan Victory Awards in the category "Political Education Program of the year" to the Master in Image Consulting and Political Consulting.
In addition, the director of the Master, Jorge Santiago Barnés, was recognized in these same awards with the award "Merit for excellence in teaching."goalsTrain consultants and advisers specializing in the communication of political messages in the media.
Prepare experts in specific political image techniques in different scenarios.
Provide the student with the practical skills necessary for strategic and daily work with political leaders.
Offer a comprehensive view of political activity in current social contexts.
To train in the techniques of investigation and analysis of social and political reality.Addressed toUniversity graduates in the field of social sciences, communication, law and political science.
Professionals from the world of politics: deputies, senators, mayors, candidates, advisers to institutions, organizations, consultancies, press offices, etc.Registration and placePlace application: from January.
Enrollment:1st term: June, July and August.
2nd term: September.
Number of places: minimum 15 students, maximum 30 students.
Face-to-face modality start date: October 22.
Online modality start date: October 23.The selection of students will be made based on the professional or academic record and curriculum.
Universidad Camilo José Cela","author_url":"","source":""}" />ProgramModule IPolitical advice as a professionAdvisors and consultants of the 21st century
Election marketing companies
The professional profile of the political advisor and consultant
The new media rhetoric
Cabinets and specialized consultanciesModule IIPolitics, politicians and advisersPolitics as a public service
The rise of telecracy and telepolitics
Personalization and show democracy
Consulting as a government need
The power of the mass mediaModule IIICitizens before politicsCitizen participation and electoral behavior
Voters in decision making
Public policies for citizen access
Voter motives: social position, political values, context.
The citizen as a post-electoral subjectModule IVThe electoral campaign investigationThe preparation of electoral polls and surveys
Goal planning and strategy setting
Research applied to the analysis of social and political contexts
Design, exploitation and analysis of electoral surveys
Quantitative and qualitative methods of social research
Panels Discussion groups. In-depth interviewsModule VEmotional intelligence, power and political leadershipMnemonic Rules of Suggestion
Effective leadership, electoral influence, and action structures
The candidate before his SWOT analysis
Power games, influences and mobilization
Modern public speaking and leadership
Perception and impactModule VIElectoral debatesThe advisers in the preparation of the electoral debate
Training in dissertations, replies and counterarguments
Creation of messages and presentation strategies
Knowledge of the scenarios and negotiation of interventions
The art of convincing from the spin doctorsModule VIIImage consulting and personal marketingPolitical introspection (self-esteem)
Non-verbal and gestural communication skills
Charisma and oral techniques
Political Neuropsychology and Neurolinguistic Programming
Personal diplomacy (dress, good impression, style)
Emotional and creative communication: ways of being, styles of governing. The first impressionModule VIIIConsultants and electoral campaignOrganization of the campaign team and advisers
Design of the strategic plan and electoral program
Comprehensive election fundraising and financing program
Mobilization techniques. Motivation of volunteers and supporters
Candidate training policies. Media training spokespersons
Management of events, propaganda and relationship with the media
Lobbies and lobbyistsModule IXPolitical speech and storytellingDiscursive techniques. Phases of preparation, compilation and structure of the message
Argumentation, rhetoric and logic. Construction of stories (storytelling) and improvisation and memory tools
Political framing and scenario management
Oratory and rhetoric at the service of sound-bites
Creation of mobilizing and appeal messagesModule XElection spots and display advertisingPersuasion in the production and post-production of electoral spots
Fascination through audiovisual techniques
Creativity of messages for content fixation
Neuromarketing in the perception of visual messages
Negative campaigns using shocking images
Political image maintenance spots
Morphological distribution of the political poster
Dissemination of posters in campaign
Analysis of the color and symbolic value of electoral billboards
Learning photogenic skillsModule XIThe candidate on televisionConsultants and media training techniques
The politician before the cameras
Visual communication processes
Telegenia as a campaign value and electoral repercussion
Newsmaking and newsreporting
Overcoming stage fright and feedback with citizens
Time management, silences and pausesModule XIIPolitical negotiationPositioning and argumentation techniques
Consensus and agreement strategies
Maneuvers to disarm and fix positions
Personal and group coordination skills
Impact resourcesModule XIIIPolitical consulting and crisis communicationTechniques for the resolution of political conflicts
Risk management in an electoral campaign
Engagement and collaboration strategies in crisis situations
Crisis cabinets, decision-making process and communication action design
The politician and his relationship with the media
Design of a manual for action in crisis
The art of convincing and arguing in situations of social conflictModule XIVInternet and social networks. Policy 3.0The importance of ICT in electoral communication
Internet and the reinforcement of political messages
Social media and the electoral campaign
The power of Google, Facebook, Linkedin, Youtube, Flickr
The politician and his blogModule XVPolitical diplomacy techniquesManagement and management of political relations
Institutional, public and personal relations
Analysis and orientation of activities
Knowledge of the protocol and organization of eventsInternational staysThe Master's Degree in Image Consulting and Political Consulting allows you to learn in situ, knowing the political reality of different countries. Thanks to the training stays of the Master's Degree in Image Consulting and Political Consulting, you will be able to meet several of the great political centers around the world and will carry out academic stays at universities in various countries.
The flight and accommodation in international stays are included in the enrollment of the students for the face-to-face version. Students of the online version can join the activities of the stays at no cost, although they will have to assume the accommodation and flights on their own.
Universidad Camilo José Cela","author_url":"","source":""}" />Online versionIf for work or personal reasons you cannot dedicate a full course to studying in person, we offer you the best online training with the possibility of attending our international trips according to the availability of your agenda and completing your learning with the best face-to-face sessions condensed in a couple of weeks with excellent teachers and professionals.
10 months (60 ECTS credits) from October 22, 2021 to June 2022.
Classes and workshops through a state-of-the-art virtual campus.
A module is taught every 15 days, directed by a tutor and with the collaboration of one or more collaborating teachers. As a student, you will have access to abundant material (texts, presentations, videos and forums) and will carry out professional assignments that you can apply or take advantage of directly in your work or in your political career.
Possibility of joining one or all of the international stays.
The flight and accommodation will be the responsibility of the student.
Includes accommodation during the on-site stay in Madrid, as well as food during school days.
Universidad Camilo José Cela","author_url":"","source":""}" />