MIT Certificate in Digital Transformation: Platform Strategies for Success

General

Program Description

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Why Enroll For The Digital Transformation Course?

Digital Transformation: Platform Strategies for Success is a 2-month course that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.

In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products, and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition, and provides you with a futuristic view of digital transformation across industries.

53%

Of execs lack personnel with skills to bring a digital transformation

Source: IDT-Survey

$2.1Trillion

Will be spent on digital transformation by 2019

Source: Price Waterhouse Coopers

90%

Regard digital transformation important for their business strategy

Source: IDT-Survey

Your Learning Journey

  • Module 1: Digital Transformation: From Products to Platforms; Network Effects
  • Module 2: Digital Transformation Concepts: Markets, Environment, and Structure
  • Module 3: Designing Your Digital Business Model for Success
  • Module 4: Launching and Growing a Digital Platform
  • Module 5: Leveraging Open Innovation
  • Module 6: Governing Your Digital Platform
  • Module 7: Strategy and Competition in the Digital Age
  • Module 8: Digital Transformation Across Industries: A Futuristic View

Faculty

Geoffrey Parker

Director, Master of Engineering Management Program, Dartmouth College
Professor of Engineering, Thayer School of Engineering, Dartmouth College

Geoffrey Parker is a Professor of Engineering and a Director in the Master of Engineering Management Program at Dartmouth's Thayer School of Engineering. He is also a Visiting Scholar and Research Fellow at MIT’s Initiative for the Digital Economy. He previously served as Director of the Tulane Energy Institute and on the General Electric (GE) Africa technical workforce advisory board. Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets. His current research includes studies of distributed innovation, business platform strategy, and technical/economic systems to integrate renewable energy. Parker is the co-author of Platform Revolution: How Networked Markets Are Transforming the Economy-And How to Make Them Work for You, with Marshall W. Van Alstyne and Sangeet Paul Choudary.

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by EMERITUS in collaboration with MIT Sloan.

Last updated May 2020

About the School

Our values define who we are, the people who we work with and the way we collaborate. They also encapsulate the behavior we seek in our students and alumni.

Our values define who we are, the people who we work with and the way we collaborate. They also encapsulate the behavior we seek in our students and alumni. Read less