We are the only university in Spain with an official specialized Master's degree focused on business management and sales.
Due to the current market situation, companies and organizations are becoming aware of the difficulties and barriers to achieving their objectives , added to the increasing need for an increase in resources for this. In this context, an adequate planning and management process of the commercial and sales activity of companies becomes an area of highest priority and for this it is necessary that there are highly trained professionals. This master's degree will provide you with the knowledge and skills necessary for you to lead this transformation in any organization.
Therefore, with the Master in Commercial Management, you will be able to identify opportunities in the market through the analysis and development of specific methods.
In addition, thanks to the practical cases , you will face the challenge of solving real business problems through a comprehensive business strategy.
When you finish this master, you will be able to:Evaluate market information and interpret commercial reality to understand the marketing management process in different contexts and environments.
Understand the concepts of personal selling and interpersonal communication techniques.
Plan communications within the commercial field through the use of new technologies.
Have a global vision and understanding of the company.Objectives of the MasterThe Master in Commercial and Sales Management at UNIR specializes in the development of commercial strategies to meet sales expectations in a global and changing environment.
More specifically, you will be able to delve into aspects such as commercial and marketing management , information systems, comprehensive communication in customer relationships, the importance of managing sales teams, new trends in sales in relation to with technologies and electronic commerce, or commercial and sales skills.
Strengthen your Master with the Specialty in Digital Marketing of UNIR , and differentiate your profile by acquiring skills and knowledge in the development of digital strategies of the companyGeneral informationDuration: 1 academic year
Face-to-face exams: at the end of each semester
ECTS credits: 60
Methodology: 100% online education
Live Online Classes
Personal TutorCurriculumFirst semester 30 ECTSCommercial and Marketing Management (6 ECTS)
Information Systems for Business Decision Making (6 ECTS)
Customer Relationship Management (6 ECTS)
Comprehensive Commercial Communication Strategy (6 ECTS)
Management of the Sales Force (6 ECTS)Second semester 30 ECTSElectronic Commerce: Inbound Marketing (6 ECTS)
Commercial and Sales Skills (6 ECTS)
External Internships (6 ECTS)
Final Master's Project (12 ECTS)Digital Marketing SpecialistDescriptionDefine and develop the digital strategies of your company. Acquire a strategic vision of marketing in digital environments to lead new business models. Analyze the virality factors, the most appropriate languages for each type of client and the results of your actionsRecommended ProfileAnyone with a vocation for Online Marketing, Internet and E-CommerceWhat will you learn?You will master the tools offered by new technologies to expand your client portfolio, establish a more direct relationship with them, improve the reputation of the company and thus obtain the expected returns
You will develop business strategy planning
You will be able to design advertising campaigns and manage social networks
You will know how to do market researchProgram (12 ECTS)Marketing Plan (6 ECTS)Introduction to the digital marketing plan
Analysis of current situation. Steps and tools
Selection of digital marketing strategies
Development of marketing tactics
Forecast, monitoring and control of the digital marketing planInbound Marketing and SEO (6 ECTS)Introduction to inbound marketing
Inbound marketing strategic plan
The conversion funnel: TOFU, MOFU and BOFU
Search Engine Optimization (SEO)
Marketing automationMethodologyLive online classes
We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.
UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.
In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.
At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.
The tutors offer personalized attention by constantly monitoring each student.Solve doubts about academic procedures, procedures or specific doubts about subjects.
Helps with study planning to make better use of time.
Recommend which didactic resources of the platform to use in each case.
He is involved with the students' studies to help them pass each subject.Evaluation system
To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
Final face-to-face examination.
Master's ThesisProfessional outingsCommercial Director
General Sales Director
National Sales Director
Supervisor or account executive
Trade Marketing Manager
Key Account Manager