Doctor of Philosophy (Ph.D) in Marketing and Communication

General

2 locations available

Program Description

All Locations
London (UK) Bologna (Italy)

Duration
1 - 4 semesters

Earliest Start Date
Any day of the year

Application Deadline
No deadline

All Languages
English, Italian

Study Type
Online via Distance Learning

Pace
Full-time / Part-time

Method of study
By research

Tuition Fees
EUR 2.275 all-inclusive (instalments allowed)

computer, pc, workplace

PhD by research via Distance Learning is awarded after successfully completing a theoretical research specialization. This research is presented in the form of a doctoral thesis.  The PhD (Doctor of Philosophy) is the only doctoral degree that can be achieved through distance learning.  The main requirement for a PhD online through distance learning is to present and discuss a thesis of at least 100 pages for review and evaluation by an academic committee at Selinus University. 

A research thesis in this PhD programme should develop and deepen recent and innovative marketing strategies and concepts, including social media and the Internet, that help us to improve strategies to stay in touch with customers. Research should be implemented on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty and take advantage of the internet market. The thesis should also contain insights into the latest negotiating skills for salespeople, current marketing strategies, innovative approaches to qualitative research that deepen customer appreciation, and topics currently in the foreground such as social media exploitation, direct marketing, internet marketing and many other fields functional to modern marketing.

Last updated Jul 2020

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About the School

Our university is an institution free and private. It is legally registered as ibc in the state of the Commonwealth of Dominica and in Italy as a permanent establishment. It is an independent internat ... Read More

Our university is an institution free and private. It is legally registered as ibc in the state of the Commonwealth of Dominica and in Italy as a permanent establishment. It is an independent international university exclusively involved in Online and Distance Learning education: in other words an open university for adults who carries out his institutional work seriously. Read less
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