In recent years, global society has witnessed a process of transversal digitization, in which, thanks to technology, new organizational and training models emerge, creating opportunities that were unthinkable in the most recent past. This is where the digital transformation occurs, a consequence of this situation. Thus, we can define digital transformation as a social and economic change, derived from the use of digital technologies. We can even speak of progress towards continuous improvement of a particular process through the use of technology. The digital transformation is so relevant that practically all companies, whether they are startups or more traditional businesses, are in a moment of adaptation and search for business models with a greater digital presence, something that inexorably entails the presence in their templates of this employee profile.
Having a digital marketing strategy can mean an increase in income of up to 20%, while costs are reduced by up to 30%. With this data, without a doubt, one of the first points to address digital transformation is marketing, as a business object in itself or as a complement to any other commercial activity. As protagonists in this context, social networks are rising, and simultaneously, electronic commerce with an exponential growth in recent times, fundamentally modifying purchasing behavior and distribution channels. Both business possibilities allow excellent and interactive communication, with multiple benefits, such as the creation of environments that facilitate business success and expansion. In short, a continuous boost in channels, developing new opportunities and stimulating additional business models. Everyone is already familiar with the fact that today, electronic commerce has become one of the most used means of purchase by consumers, with the competitive price-immediate delivery binomial taking center stage. The proper functioning of the online store typology requires a great technological support of the website. Undoubtedly, there are many companies that recognize that the effort of this task compensates the advantages obtained by access to customers without geographical restriction, lower maintenance costs and greater profitability in advertising investment. Without forgetting an additional benefit, and that is that an online business allows a person with a device connected to the internet to work from anywhere.
Technological advancements dating back to the .com era in the 1990s have shifted to collective computer-mediated online platforms (Web 2.0, user-generated content, or mobile social media applications). These advancements marked the birth of the social media phenomenon, which not only enables companies to collectively collect consumer input, interact with customers, collect data, share content, and collaborate on their business functions, but also enables companies companies effectively promote their brands and services, market their products, connect with new customers, improve business functions, and generate new business.
This Specialization Diploma stands out as an ideal complement to UNIA's Digital Transformation Postgraduate strategic line. Digital work and new advances in technology have given rise to a whole social, economic and cultural phenomenon: digital transformation. The last few months have accelerated this situation even more to achieve an adaptation and take a turn that meets the real needs of the day-to-day of professionals and academics. Innovation is one of the key factors that determine the successful progress of organizations, and the strategy to achieve it involves certain capacities related to how to develop and learn new knowledge. If digital transformation has been heard in companies for some time, today it is also linked to other areas of life, and among them, of course, is education. It is relevant to bet on technological solutions that are versatile, that help us to solve many of the communication and training requirements of the day to day in one place. Technology must be, above all, a platform to promote e-learning, either in a blended or blended mode. It must provide agility, and be the link with the new educational methodologies. But of course, it cannot be an end in itself, because if so, we would find ourselves with the implementation of a large number of technological solutions in a poorly planned and quite disorderly manner. The implementation of new technologies must always be accompanied by changes in mentality and the acquisition of new digital skills.Academic programThe Diploma has a total of 30 ECTS, which are distributed in the following Modules:Module 1. Fundamentals (8 ECTS)
Module 2. Metrics and control tools (8 ECTS)
Module 3. Digital strategies (9 ECTS)
Final Project (5 ECTS)