Digital Marketing Course

Red & Yellow

Program Description

Digital Marketing Course

Red & Yellow

This 10-week online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content. Get the cutting-edge knowledge and practical skills you need to implement an effective digital marketing strategy for your brand.

Outline

The course includes 8 practical modules and assignments, as well as a final research project:

  • Module 1: Digital Marketing Strategy
  • Module 2: Planning digital assets
  • Module 3: Creating digital assets
  • Module 4: Speaking to your audience of one
  • Module 5: Direct marketing
  • Module 6: Social media
  • Module 7: Online advertising
  • Module 8: Optimisation

Benefits

You'll be able to:

  • Gain the latest practical skills that you can immediately implement
  • Understand the digital customer and design customer experiences
  • Understand how to use SEO and copywriting to enhance your digital assets
  • Learn to implement social media, social advertising, & content marketing
  • Use paid media to increase brand awareness and reach
  • Learn to implement UX best practices
  • Know how to effectively use mobile channels & apps in your strategy
  • Use data to drive business insights & innovation
  • Measure digital campaign success using web analytics and data
This school offers programs in:
  • English


Last updated September 27, 2018
Duration & Price
This course is Online
Start Date
Start date
Feb. 2019
Duration
Duration
10 
Part time
Price
Price
13,100 ZAR
Information
Deadline
Locations
South Africa - Cape Town, Western Cape
Start date : Feb. 2019
Application deadline Request Info
End date Request Info
South Africa - Johannesburg, Gauteng
Start date : Feb. 2019
Application deadline Request Info
End date Request Info
Dates
Feb. 2019
South Africa - Cape Town, Western Cape
Application deadline Request Info
End date Request Info
South Africa - Johannesburg, Gauteng
Application deadline Request Info
End date Request Info