Columbia Business School- Digital Business Leadership Program (DBLP)

Eruditus Executive Education

Program Description

Columbia Business School- Digital Business Leadership Program (DBLP)

Eruditus Executive Education

Overview

Columbia Business School’s Digital Business Leadership Program is an intensive, five-month, multi-modular, digital business and leadership program that prepares global executives to innovate new strategies and business models and lead their organizations to thrive in the digital age.

Key Benefits

  • Develop leadership abilities to lead digital transformation in your respective companies
  • Examine disruptive business models in a highly immersive module in Silicon Valley and learn from leading industry practitioners in New York City
  • Access to expert Columbia faculty who are world-renowned experts in their fields.
  • Flexible structure which minimizes time away from work, over a five-month Ivy League learning journey
  • Apply your learnings at your workplace through project work, guided by expert faculty
  • Graduate with Columbia Business School alumni benefits, with global networking opportunities

Program Curriculum

Module 1

Columbia Business School, New York

February 4–8, 2019 | 5 Days

Topics

  • The 5 Domains of Digital Transformation: A Strategy Framework
  • Customer Networks and the New Path to Purchase
  • The Rise of Platforms and Multi-Sided Business Models
  • (Dis)Intermediation and Asymmetric Competition
  • Innovating through Experimentation: AB Tests and Minimum Viable Prototypes
  • Corporate Entrepreneurship in an Era of Transient Advantage
  • Real Options Reasoning: The Logic for Innovative Financial Investment
  • Building an Opportunity Portfolio
  • Introduction to Lean Startup and the Customer Development Methodology

Project Work

  • Project selection and team formation
  • Teams conduct initial customer interviews, following Lean Startup methodology
  • First round of presentations, with feedback on draft business model canvas

Company speakers

  • Digital innovators from the Columbia Startup Lab
  • Speakers from New York firms and practitioners in technology, design, media, finance, and more

Module 2

Online and Project fieldwork

March 2019 | 4 Weeks

Topics

  • Marketing Mobile, Local, In the Cloud, and On-Demand
  • Content Marketing, Curation, and Brands as Publishers
  • Targeting, Personalization, and Marketing to a Segment of One
  • Social Media, Communities, and the Power of Conversation
  • Collaboration, Co-Creation, Crowdsourcing, and APIs

Project Work

  • Teams conduct iterative customer interviews, applying Lean Startup methodology
  • Remote team coaching on effective customer discovery

Module 3

Silicon Valley Area, San Francisco

April 15–19, 2019 | 5 Days

Topics

  • Building Data as a Strategic Asset in Your Business
  • Decoding Artificial Intelligence: From Science Fiction to Business Application
  • Value Proposition Design: Pains, Gains, and Jobs to Be Done Theory
  • Designing Experiments: Testing Your Customer Segment, Value Proposition, Channel, and Revenue
  • Translating the Lean Startup to Enterprise Innovation
  • The Value Proposition Roadmap: A Customer-Centric Tool for Rapid Change

Project Work

  • Interviews of potential customers, partners, channels, and/or competitors
  • Development of minimum viable products and iteration of a business model
  • Team presentations of findings and business model canvas for faculty feedback

Company Speakers

  • Speakers from Silicon Valley startups, venture capital, as well as legacy enterprises
  • Experts in innovation, design, and emerging technologies
  • Optional site visits to Silicon Valley historical sites and tech community meetups

Module 4

Online + Project fieldwork

May 2019 | 4 Weeks

Topics

  • The Digital Advertising Mix: Key Channels and Principles
  • Online Digital Marketing Simulations: Search Engine and Social Media Marketing
  • Making Digital Marketing Matter: Metrics, ROI and Agile Modeling
  • Six Faces of the (Near) Future of Digital Marketing

Project Work

  • Teams conduct final customer fieldwork and revisions to their business model
  • Remote team coaching on problem-solving and key challenges
  • Personal reflection on lessons learned from Lean Startup methodology

Module 5

Columbia Business School, New York

June 10–14, 2019 | 5 Days

Topics

  • Analytics and Data-Driven Decision Making
  • Quantitative Intuition and the Science of Decision Making
  • Leading Organizational Change: Culture and People
  • Disruptive Business Models: Customer Trajectories, Network Effects, and Disruptive Scope
  • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
  • Lessons from Media Industries: Innovation and Competitive Advantage
  • Digital Readiness Assessment
  • Leading Digital Transformation in the Enterprise

Project Work

  • Final presentations of digital projects and innovation lessons learned

Company Speakers and Visits

  • Speakers from New York firms and practitioners in technology, design, media, finance, and more

Participant Profile

Participants might come from large or medium-sized firms who are focused on digital transformation innovation within existing industries. The Digital Business Leadership Program will help talented leaders prepare to take on larger digital transformation roles. All the key elements of the program – the faculty, the content, peer interactions and application exercises etc. are designed specifically for participants of the experience:

  • A minimum of 10 years of work experience
  • International exposure is preferred
  • An urgent agenda for digital transformation
  • Confident fluency in written and spoken English

Application Deadline

  • Round 1: October 29, 2018
  • Round 2: November 26, 2018
  • Round 3: December 17, 2018
  • Round 4: January 11, 2019

Application Fees

  • Round 1: $200
  • Round 2: $300
  • Round 3: $400
  • Round 4: $500

Tuition

$36,000

This school offers programs in:
  • English


Last updated October 25, 2018
Duration & Price
This course is Online & Campus Combined
Start Date
Start date
Feb. 4, 2019
Duration
Duration
Price
Price
36,000 USD
Information
Deadline
Jan. 11, 2019
See the Program Description for details
Locations
India - India Online
Start date : Feb. 4, 2019
Application deadline Jan. 11, 2019
See the Program Description for details
End date June 14, 2019
USA - San Francisco, California
Start date : Feb. 4, 2019
Application deadline Jan. 11, 2019
See the Program Description for details
End date June 14, 2019
USA - Manhattan, New York
Start date : Feb. 4, 2019
Application deadline Jan. 11, 2019
See the Program Description for details
End date June 14, 2019
Dates
Feb. 4, 2019
India - India Online
Application deadline Jan. 11, 2019
See the Program Description for details
End date June 14, 2019
USA - Manhattan, New York
Application deadline Jan. 11, 2019
See the Program Description for details
End date June 14, 2019
USA - San Francisco, California
Application deadline Jan. 11, 2019
See the Program Description for details
End date June 14, 2019